Given the higher page RPMs and subscriber conversion rates of a non-AMP page, pulling the plug on AMP looks like an easy win for both programmatic and consumer revenue. And most importantly, we regain full control of the user experience. And that’s perhaps the biggest upside.
It’s no shocker I’ve never been a big fan of AMP. (My first post expressing concern about the approach AMP was taking was literally the day after the initial announcement.)
So naturally, I’m pleased to see folks moving on from it.