The metrics game

Philip takes a trip down memory lane with some fun stories from the early Yahoo! days around performance.

But most importantly, he suggests that the SEO carrot has tipped the focus of performance, and not for the better.

Sites that truly care about performance and the business impact of that performance, worked hard to make their sites faster.

This changed when Google started using speed as a ranking signal.

I made a similar point in a revamped version of my “Performance Budgets that Stick” talk the other week. If we want this burst of performance interest to stick, and to have the impact we want it to have for users, we’re going to need to make it easier for folks to connect the dots between business metrics and performance.