If fixing the introverted checkout button caused a three-quarters of a percentage point increase in online orders, it would increase Darden’s revenue by $8.1 million annually.
All of these numbers are guesses. They’re probably wrong. But even if they were a tenth of what I estimated, it would still be $812k. See what I mean about small changes making a big difference at this scale?
Jason documents his struggles trying to order from Olive Garden, and notes how a simple fix could provide them a significant boost in revenue.