Datafication and ideological blindness - Cennydd Bowles

Run from data-driven companies. In thrall to semi-science and blinded by their dogma, they’ve lost the ability to see intelligent alternative perspectives on their business, their products, and the world. Embrace instead data-informed companies. This isn’t mere grammatical pedantry — a company genuinely informed by data understands the risks of datafication and adopts sophisticated, balanced approaches to strategy that blend quant, qual, and even some of that unfashionable prediction and intuition.