For more than 40 years, a one second response time has been the accepted limit for giving users the feeling they are freely navigating an interface [Miller 1968; Card et al. 1991]. However on the web, we operate with a different set of rules – we’ll hear anything from two seconds to eight seconds as the limits for response time. Even at the most aggressive threshold, it’s 2x the limit for a free-flowing user experience.— The Page Load Paradox
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